Assorted Icons

Every great rights class is eventually aggregated, governed and financed. Likeness is next.

Institutional capital turned film and television libraries into yield assets, then did the same for music catalogues. AI has now made a person's face, voice and identity licensable at scale, and new law is turning that likeness into a protected, licence only asset, yet the talent who own it are signing it away piecemeal with no leverage and no governance.

$100bn

Film and television

Institutionalised from the 1990s

Libraries bought and held as long dated yield assets

$47bn

Music

Institutionalised from the 2010s

Catalogues aggregated, financed and securitised

$130bn

AI and likeness

Forming now

Consented rights to identity, voice and image

A $130bn likeness economy that AI now touches

The total addressable market spans the commercial value of elite talent across sport, music and screen, alongside the fast growing markets for AI licensing, NIL and synthetic media.

$62bnAthlete endorsement
$40bnMusic talent
$20bnScreen talent
$5bnAI IP and data licensing
$2.6bnNIL
$1bnSynthetic media

Film and television: global theatrical and home entertainment revenue, 2023, industry estimates. Music: global value of music copyright, 2024 (Will Page, Pivotal Economics). AI and likeness: management estimate of the addressable likeness economy, compiled from public industry data. Figures are indicative.

One consented pool of elite talent, across sport, music and screen

Aggregate

We bring together the AI and likeness rights of elite talent through their representatives, giving them scale and leverage they cannot achieve alone, with talent sharing in the upside of the vehicle itself.

Protect

Every use is consented, tracked and traceable, and our enforcement layer detects misuse across the open internet and generative models, so each name keeps control over how their likeness appears.

License

We license the pool to AI platforms, brands and agencies, and directly to fans, giving buyers authenticated, cleared likeness they can build on with confidence.

Founding partners

Wealth Garden
Entertainment

We are building the founding roster and partnerships now

Conversations are by invitation and under NDA. Tell us which side of the market you are on and we will come back to you directly.

Talent and representatives

For athletes, artists, actors, estates and the managers and agencies who represent them.

Enquire about representation

AI and licensing partners

For AI platforms, model developers, brands and agencies looking for consented, premium likeness.

Discuss licensing

Investors

For institutions, family offices and strategic investors interested in the vehicle and its funds.

Request the investor pack